Keratex

Keratex Hoofcare is a family-run business which began with the creation of our flagship product, Keratex Hoof Hardener, in 1991.

Dr John Irving MBE, PhD, C Eng, Fraes founded the business based on his idea for Hoof Hardener in Wiltshire, UK. He successfully patented the product, and Dr Irving was at the helm of the business until he passed away in 2011. The Keratex range has grown well over the years and still continues to expand with an ever-increasing global network of suppliers.

Keratex Hoofcare is based in the stunning Wiltshire countryside. It comprises three offices, a 4000sq ft Keratex product distribution centre and an equestrian area nearby. 

Keratex Hoofcare’s founders combine a keen interest in all things equine with a firm background in science.

VetMedsDirect

VetMedsDirect has been working alongside VioVet to bring you a wider range of products, including prescription medications. VetMedsDirect has been owned and run by VioVet since 2015, and has been operating since then from the same premises in Luton, Bedfordshire.

VetMedsDirect has now been fully merged with VioVet. If you had an account with VetMedsDirect you can securely login with your same details on the VioVet website and there will be no delay or disruption to the supply of your pet products.

Thank you for being a VetMedsDirect customer, we are confident that you will be just as satisfied with what VioVet can offer you and your pets!

If you'd like more information about the company merge, you can read more on our blog.