James and Steel

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James and Steel

James & Steel Ltd was founded over 25 years ago by Mr John James. Since the beginning, our mission has been to design the best quality products at the most competitive prices. Our marketing & design team endeavour to produce new, exciting products for the pet market and are continuously developing new brands & products for our customers.

We offer a range of own branded products such as Dog Life & Cat Circus & also premium ranges such as Medipet & Sötnos. We also offer custom manufactured products & exclusive own branded ranges to our customers which can be developed by our experienced marketing team.

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VetMedsDirect

VetMedsDirect has been working alongside VioVet to bring you a wider range of products, including prescription medications. VetMedsDirect has been owned and run by VioVet since 2015, and has been operating since then from the same premises in Luton, Bedfordshire.

VetMedsDirect has now been fully merged with VioVet. If you had an account with VetMedsDirect you can securely login with your same details on the VioVet website and there will be no delay or disruption to the supply of your pet products.

Thank you for being a VetMedsDirect customer, we are confident that you will be just as satisfied with what VioVet can offer you and your pets!

If you'd like more information about the company merge, you can read more on our blog.