Blue Chip

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Blue Chip

The company Blue Chip was founded by horse lover Clare Blaskey in 1996 after friends and co-workers encouraged her to start up her own horse feed business. Recognising a gap in the market for a feed that provided optimal nutrients to working horses without encouraging weight gain, Clare decided to enrol the help of the Kentucky Equine Research Station, along with leading veterinarians, equine scientists and fellow horse owners to develop a brand that met this need. Since its founding, Blue Chip, named after Clare’s own horse, has gone from strength to strength, gaining a reputation as a leading feed for ex-racehorses, helping them to re-build strength and maintain a healthy weight in their retirement. The Blue Chip range includes specialist feed balancers, joint supplements, equine calmers and additional formulations, with Blue Chip Original and Original Native remaining the most popular.

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VetMedsDirect

VetMedsDirect has been working alongside VioVet to bring you a wider range of products, including prescription medications. VetMedsDirect has been owned and run by VioVet since 2015, and has been operating since then from the same premises in Luton, Bedfordshire.

VetMedsDirect has now been fully merged with VioVet. If you had an account with VetMedsDirect you can securely login with your same details on the VioVet website and there will be no delay or disruption to the supply of your pet products.

Thank you for being a VetMedsDirect customer, we are confident that you will be just as satisfied with what VioVet can offer you and your pets!

If you'd like more information about the company merge, you can read more on our blog.