Purina

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We believe that when people and pets come together, life is better. It’s a sentiment that has been part of our businesses through time and really brought to life through the PURINA® brand that William H. Danforth created in 1904. This belief is now placed at the heart of everything we do and the products we make across the globe

The PURINA® we know today is the coming-together of three established pet care businesses: PURINA®, SPILLERS® and FRISKIES®. Each has its own rich heritage, and has played a vital role in establishing PURINA® as a global leader in pet nutrition. Want to find out more? Use the tabs below to discover each brand’s unique history.

VetMedsDirect

VetMedsDirect has been working alongside VioVet to bring you a wider range of products, including prescription medications. VetMedsDirect has been owned and run by VioVet since 2015, and has been operating since then from the same premises in Luton, Bedfordshire.

VetMedsDirect has now been fully merged with VioVet. If you had an account with VetMedsDirect you can securely login with your same details on the VioVet website and there will be no delay or disruption to the supply of your pet products.

Thank you for being a VetMedsDirect customer, we are confident that you will be just as satisfied with what VioVet can offer you and your pets!

If you'd like more information about the company merge, you can read more on our blog.